SHAWL is a line of high end fashion scarf and head wears for women. The brand was created by Persian entrepreneur and fashion designer Parisa Shokri with the ambitious goal to revolutionize the middle Eastern hijab. Based in Tehran, the brand uses stunning patterns and colors that are not only stylish, but also elegant in quality. Their online store not only offers their beautiful apparel to elegant women in the Middle East, but to fashionable ladies around the world as well.
The logotype, just like Shawl's creations, is custom made to look modern and elegant, like the high-end fashion brand it is. The logo is a representation of international personality of the company and the elegance and softness of the products. The color palette is fresh, feminine and reminiscent of bright, delicate spring gardens. The design layouts, with the highlights and out-of-the-box text, were carefully designed to communicate the brand's determined purpose of breathing life into conservative and old fashion.